One URL in. A scored, annotated report out.
Six stages, around 2 minutes. A real browser captures your page; a deterministic parser extracts the structural signals; a typed AI classifier names the page's purpose; a scorer rates nine signals with evidence; the archetype model weights them; a narrator writes the buyer verdict.
Capture
A headless Chromium browser renders your page at desktop (1440×1800) and mobile (390×844). We capture JPEGs of both viewports, extract HTML, and record bounding boxes for every meaningful element (hero, headings, CTAs, forms, images).
Not raw HTML scraping. We see what your visitors see — JavaScript-rendered content, dynamic layouts, lazy-loaded images, the lot. Element positions are tracked because screenshot annotations later need to land on real elements.
Deterministic rules pass
Before any AI runs, a parser counts buttons above the fold, detects the primary CTA copy, measures form field count, extracts headline word count, counts logo and testimonial proof units, and flags numeric claims like "trusted by 10,000 teams".
These signals are passed to the AI as fact. The model never has to count buttons — it focuses on judgment, not arithmetic.
Purpose classifier
A vision-capable AI stage assigns your page to one of ten archetypes (direct sale, lead gen, trial signup, demo request, content, brand authority, marketplace, download, waitlist, community) and one of twelve audience segments — with confidence scores and explicit flags when the page is mixing two purposes.
This stage decides what kind of page yours actually is. Ambiguity flags surface when the headline targets enterprise but pricing reads SMB, or when the CTAs sit at cross purposes.
Nine-signal scorer
A second AI stage scores nine signals — appeal, clarity, credibility, motivation, friction, CTA strength, mobile UX, information architecture, message consistency — each with 1–10 score, confidence, 1–3 strengths, 1–3 issues, and 1–3 pieces of quoted evidence.
The classification from step 3 is provided as context so scoring is purpose-aware. A 6 on CTA strength means something different on a demo-request page than on an ecommerce checkout.
Archetype-weighted overall
The nine scores are combined into the headline verdict using a weight vector specific to your classified archetype. Direct sales weights CTA + friction at 18% each. Content pages weight IA + clarity at 15–18%. Demo requests weight credibility at 20%.
Score the wrong thing heavily and you get the wrong verdict. Pages are not all the same — neither are the things that decide if a buyer commits.
Buyer-voice narrator
A final stage writes the three-second take, the pitch, the bottom line, the colour read, the CTA moment, and the core problem fit — in first-person buyer voice. It places three "what works" and three "what doesn't" pins on the desktop screenshot, anchored to the elements they reference.
No consultant-speak. Every sentence references a specific element on your page — a quoted headline, a button by its copy, a missing proof block. If a sentence could be true of any website, it gets cut.
The nine signals scored on every page.
Grouped by the buyer journey. Each one carries an independent score, confidence, evidence, and rationale on every report.
The methodology behind each signal →
Instant appeal
First-impression design and hierarchy: does the page feel credible and on-brand for your audience before they read in depth?
Clarity
How quickly someone can understand what you offer, who it is for, and why it matters.
Information architecture
Structure and flow: sections, scanning, and whether people can find what they need without getting lost.
Credibility
Trust and proof: specificity, social proof, and evidence behind your claims.
Message consistency
Whether headlines, body copy, and CTAs stay aligned with the same audience, promise, and goal.
Motivation
Desire and urgency: benefits, emotional pull, and reasons to move forward now.
Friction
Cognitive load and obstacles: confusing navigation, heavy forms, clutter, and anything that slows action.
CTA strength
The primary call to action: visibility, wording, and how obvious the next step is.
Mobile UX
Small-screen experience: readability, touch targets, layout, and speed on phones.
Analyse your site
Six stages, around 2 minutes, one URL. 1 free scan — no credit card.